Toonz Media Group, India’s premier animation studio, has unveiled MyToonz, a complimentary streaming channel now accessible via LG Smart TVs throughout India. The FAST channel—powered by technology from streaming infrastructure provider Amagi—marks the animation company’s focused entry into the connected television market, with intentions to grow globally over the next few years. The service will first focus on Southeast Asian markets including Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Built on Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a curated selection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the rapidly growing FAST streaming sector.
A New Era for Free Streaming Television
The introduction of MyToonz represents a notable change in how content creators are handling distribution in an increasingly fragmented media landscape. As conventional TV watching patterns keep declining, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have become a essential option for connecting with families and children. Toonz’s decision to pivot towards this model demonstrates wider sector acknowledgement that FAST platforms offer a sustainable pathway for monetising content whilst preserving accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has secured premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription friction.
Viswanath Rao, commenting for Toonz Media Group, emphasised that the channel serves as the company’s deliberate approach to shifts in how people watch content and the rise of connected TV. The working relationship with Amagi, a streaming technology provider trusted by broadcasters and operators across dozens of countries, demonstrates Toonz’s commitment to creating platforms designed for large-scale operations. For LG India, the addition of MyToonz reinforces its present selection of broadcast offerings, solidifying the manufacturer’s role as a source of premium content without subscription costs. This joint initiative underscores how conventional broadcasters and device makers are joining forces to build audience share in the FAST ecosystem.
- MyToonz draws from 25 years of experience in animation production
- Service extends across internationally developed properties and India-rooted programming
- Toonz generates over 10,000 minutes of content per year in Thiruvananthapuram
- FAST model removes subscription barriers whilst enabling ad-based monetisation
Building upon Three Decades of Excellence in Animation
MyToonz’s debut is underpinned by Toonz Media Group’s impressive history in animation development, covering a quarter-century of creative development at its Thiruvananthapuram base in Kerala. The studio’s substantial production—in excess of 10,000 minutes of bespoke programming each year—marks it as one of India’s premier animation studios. This established infrastructure and creative expertise give MyToonz with a considerable market advantage, guaranteeing the channel launches with a carefully selected collection of material rather than settling for sparse or generic material choices.
The breadth of Toonz’s content library allows MyToonz to address broad audience preferences and different ages within the kids’ entertainment segment. Rather than introducing restricted content, the channel benefits from decades of accumulated intellectual property and production knowledge. This base enables Toonz to populate MyToonz with quality content across multiple genres from launch, whilst simultaneously continuing to produce new material to ensure the platform remains current and compelling for viewers. The company’s proven ability to manage major production undertakings enhances its capability to maintain the FAST channel over the long term.
A Comprehensive Content Collection
MyToonz’s content portfolio showcases Toonz’s balanced emphasis on both globally created properties and uniquely Indian storytelling narratives. The channel offers titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated adaptations of traditional Indian narratives combined with modern children’s programming. This diverse combination appeals to families looking for culturally relevant material whilst maintaining familiarity with worldwide known intellectual properties, positioning MyToonz as a truly inclusive platform.
Strategic Partnerships Powering Global Ambitions
Toonz Media Group’s scaling plans relies heavily on key collaborations with proven tech and delivery networks. The partnership with Amagi, a major technology supplier for FAST channels, provides the core infrastructure required for expanding MyToonz into different territories and formats. Amagi’s platform is currently operating by media companies and streaming services in many regions worldwide, offering proven expertise in managing large-scale streaming operations. This partnership permits Toonz to prioritise content development whilst leveraging established technology designed specifically for sustainable, ad-supported streaming businesses. The arrangement illustrates how content creators can enhance international reach by partnering with dedicated tech providers instead of developing custom platforms.
The partnership with LG Electronics forms another key pillar of MyToonz’s distribution approach. By gaining placement on LG’s smart TV platform across India, Toonz gains immediate access to millions of households without requiring consumers to add supplementary software or purchase separate services. This integrated distribution model substantially reduces obstacles to finding content and adoption. LG’s current range of free channels provides an established ecosystem where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and market standing. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, comparable alliances with local smart TV producers and streaming platforms will be crucial to recreating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Systems Powering the Service
Amagi’s technology platform forms the operational foundation of MyToonz, handling content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is designed to support IP-based delivery systems, which Amagi considers essential for building sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than creating proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to allocate resources toward content development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Reimagining Kids’ Content Distribution
MyToonz marks a major transformation in how kids’ entertainment connects with viewers across India and beyond. Rather than banking only on traditional TV schedules or paid streaming services, Toonz is leveraging the FAST format to make accessible high-quality animated content. This strategy reflects the evolving viewing preferences of today’s families, where adaptability, availability, and no-cost viewing have risen to prominence. By embedding MyToonz directly into LG smart TVs, the company removes barriers that commonly impede content discovery, letting youngsters and parents discover captivating programmes without struggling through multiple platforms or payment barriers.
Viswanath Rao’s statement that “content creators must keep pace with them” highlights Toonz’s acknowledgement of core sector change. The FAST channel model enables the studio to monetise its vast library using advertisements whilst providing households premium entertainment at no cost. This combined revenue strategy stands apart from traditional paid streaming, where gaining and keeping subscribers drive profitability. For Toonz, which produces over 10,000 minutes of content each year from its Thiruvananthapuram facility, the FAST model offers an efficient distribution pathway that maximises audience reach whilst ensuring financial sustainability. The launch reflects the company’s goal to establish itself as a dominant force in children’s entertainment distribution rather than just a content producer.
- FAST channels eliminate subscription barriers whilst generating revenue through targeted advertising
- Direct smart TV integration provides seamless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise extensive content libraries effectively
